Following are some tips/ideas that you, as a seller, may want to keep in mind: 1. Selling real estate is part science, part marketing, part negotiation, and part art. 2. No matter what the market, it takes three things to attract buyers to a property: location, price, and condition. And no matter what the market, it takes three things to sell a property: presentation, promotion, and price. 3. All transactions are different, and because of this you prepare your home and property for sale and engage the REALTOR® best able to represent your interests and sell it. 4. The length of time that it takes to sell a property will vary depending on these factors: • Competiton, amount and quality • Price • Condition of the property • Financing costs and availability • Timing (condition of the real estate market) • Marketing 5. For a seller, the two critical decisions are: • Choosing the correct real estate professional to represent him or her. Choose wisely! Your agent has the moral, ethical, and legal duties to put your interests ahead of all others. They also have the duty to practice compentently. Insist on more. Choose an agent who strives to do much better than being merely "competent", which is about all one can expect from the large numbers of part-time agents. • Establishing list price. The agent may suggest a list price, but it is the seller's decision. Intelligent pricing is of the utmost importance, and the statistics prove it. 6. We have all heard that the three most important things in real estate are location, location, and location. Maybe once-upon-a-time, but today the adage is location, location, and differentiation. Marketing is the first step in securing prospects for a listing. But in a market where buyers have many choices, we need to ask : "Why should a buyer purchase this home?" The most obvious answer is price, and certainly the listing should be priced at market value. What more can be done so a buyer chooses your property over the competition? Your property needs to stand apart from the competition to sell in a timely manner -- differentiation. Want to be successful? Make use of my concept of differentiation. Give me a call and I will explain. |