An article in the February 2010 issue of Entreprenuer details the rise of the phenomenon of ghostblogging in the business world -- the practice of hiring an individual to write posts and tweets for the busy executive or business owner in the name of the executive/business owner. The ghostblogger is tasked to write in the "voice" of the client so the world at large will be none the wiser and have no reason to suspect that the CEO's pearls of wisdom are ghostwritten. One estimate is that up to 25% of business blogs are ghostwritten, in effect creating a whole new industry for laid-off PR types and journalists.
So what, you say? I don't know about you, but I, for one, was shocked, shocked to find out that something on the internet is not what it purports to be. In light of this revelation, I suggest that you take everything you read or see on the internet with a large dose of salt -- except for this blog and vincehoehn.com, which I consider to be beacons of truth and light in a sometimes dark and dangerous world.